I personally prefer premium projects when they don't shout about themselves. At https://four-seasons-dubai.ae, the middle of the pages exudes just such a calm confidence: the design, service, location—everything is presented discreetly, but it's clear the level is high. This adds credibility, because "expensive" should be evident in the details, not in grandiose promises. In this format, it's easier to evaluate the project soberly, without emotion. Do you think premium should be discreet or, conversely, demonstrate its status as clearly as possible?